Video content has become a powerful tool for businesses and brands to connect with their audience. Whether it's for promotional videos, social media posts, or advertisements, incorporating the right music can greatly enhance the impact of your video content. But how do you choose the right music that truly reflects your brand and resonates with your audience? The answer, increasingly, is authenticity.
The best way forward when it comes to music for your video content is to go with music that reflects your vibe and is on brand for your company. Moving away from exclusive use of trending sounds and creating an authentic community that stands out from the crowd is going to take you further in the digital game. Rather than being just one voice among millions using the same trend, choose music that makes you happy and resonates with your brand's personality, because authenticity creates trust and connection with your audience.
Is there room for trending audio as well? Absolutely. If you like to incorporate trending audio, aim for 1 in 5 posts. When choosing a trend to participate in, be sure to tailor it to your brand and audience, and choose trending audios that most closely match your company's vibe.
Here are some tips for tapping into your authentic music taste for everything else:
Know Your Brand: Understand the personality and values of your brand. What message do you want to convey through your video content? Is your brand gritty, sleek, quirky, or sentimental? Knowing the aspects of your brand identity will help you select music that aligns with your overall brand image. A list or vision board can help.
Reflect The Tone: Consider the emotions you want to evoke with your video content. Does the music match the tone of your video? Is it uplifting, calming, or energetic? Select music that reflects your brand first, and the vibe you want to convey second.
Make Connections: Think of your target audience and what they may enjoy hearing. Music from different eras and genres will inspire different groups. You don't have to stick to the #1's either; look for unique and lesser-known music from up and coming artists to set you apart from others. If your brand is local, maybe focus on local artists.
Stay Authentic: Authenticity is key to creating a genuine connection with your audience. Choose music that genuinely resonates with you and your vision of your company. When you are passionate about the music you use, it will shine through in your content and help build an emotional connection with your audience.
Video content has become a powerful tool for businesses and brands to connect with their audience. Whether it's for promotional videos, social media posts, or advertisements, incorporating the right music can greatly enhance the impact of your video content. So, go ahead and tap into your authentic music taste to create compelling and memorable video content that truly represents your brand.
SparkHive offers full Social Media Management and Branding solutions. If you are struggling to fully develop and express your brand through social media, let's have a chat!
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